Changes in Marketing Trends in the Age of AI

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“By 2025, 50% of consumers are expected to significantly reduce their interactions with social media, according to Gartner, an American information technology research and advisory firm”

This is what Choi Eun-jung, a business professor at Sangmyung University, pointed out in the introduction of her book “Marketing Management-AI, Marketing in the Digital Age” (read carefully). Professor Choi predicted that such changes will bring about major changes in corporate marketing in the future. This is because social media, which currently accounts for a large portion of corporate and small business marketing, will lose its status.

Furthermore, according to Gartner, the role of artificial intelligence (AI) will increase significantly while the proportion of social media in marketing will decrease. “By 2027, 20% of brands are expected to introduce AI to their businesses and products to position and differentiate themselves,” he said. “By 2026, 80% of high-end creative jobs should use Generative AI to achieve differentiated results.” Moreover, “With the introduction of Generative AI based search, the brand’s natural search traffic will decrease by more than 50%.

Based on these expectations, it can be expected that companies that actively adopt Generative AI in the future while promoting more active positioning and differentiation will have a higher chance of survival and development. This will require changes in every aspect of the company, but the marketing methods of companies, etc., must also change significantly. As a result, more and more companies are looking for answers in AI to improve the experience of potential and existing customers by providing more immediate and personalized services. In the past, companies focused only on certain stages of their customer journey, but now they are interested in the entire journey.

By integrating customer data from a variety of sources, Al helps you build an accurate model for your customer base and determine the best way to reach your target audience. It will also take your company’s marketing to the next level by providing predictive insights into future customer behavior.

In addition, in the digital environment, quality is expected to be more important than quantity of content. In fact, the 2024 Search Engine Optimization (SEO) trend emphasizes content that is “worth talking about and sharing.” A| Tools can generate content efficiently, but human expertise is still essential to delivering first-hand experiences.

Starting this year, the success of content creation and marketing will depend on how humans utilize A. To this end, Appier introduced another type of A called predictive poetry. Marketers provide a human experience, generative A| performs quick repetition, and predictive poetry can analyze and identify the content that best suits their customers, and when these three elements work together to create a cycle of creating high-quality content.